Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
Brands such as Fenty Beauty, Aesop · Anastasia Beverly Hills · Charlotte Tilbury · Drunk Elephant · Hourglass · Huda Beauty · K18 Biomimetic, Sol de Janeiro, Ordinary, La Mer and much more are embracing this once mini trend transforming into BIG trend
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